Brand awareness, recall or recognition

Discuss which form of brand awareness, recall or recognition, is likely to be involved with purchase decisions for brands in a number of categories, and why. Coca Cola Coca Cola has a strong brand awareness. The first thing everyone in the world will probably recognize are the colors red and white, these are the colors Coca Cola uses in their logo from the beginning.Related to these colors is the Coca Cola font that hasn't changed a lot over the years, it always had the same style and size. Coca Cola also sponsors a lot of sports, charities and events; people like to be seen with a product that does such things as it makes them feel right or cool! Coca Cola stand for sustainability this attracts people who are focusing on environmental awareness. These days being environmental friendly is very important also to people that are not very aware of these subjects will see that it's a good thing to recycle.The Coca Cola commercials are very famous for their Jingles, tunes and creativity. These commercials are broadcasted so many times the Coca Cola tunes will be remembered by consumers which will most likely result in a purchase. Since people recognize Coca Cola pretty easy, they know It's an A brand product. Apple One of the strong characteristics from Apple Is their design; It's always smooth, fancy and one of a kind. Besides It's a catch for the eye It's also useful for very diverse In aspects in the CIT and design world.The Apple logo Is placed on every product In every technology line, this makes the products recognizable for consumers. A lot of Apple products are shown In TV shows and movies all around the world. This makes the product more desirable for consumers as they see their ‘heroes' using these rodents. Apple Is the number one brand In the world this means most of the people In the world know this product as popular, people want to be popular as Apple Is the popular brand they will buy It!Apple has an entire family of products, you can synchroniz e all these products so you will have all your Information at every time. If you made a video on your phone and watch It on your TV you simply synchronize your Apple TV to your Phone, there Is no need to buy any other products. Every Apple product has It's charisma and Is known for It reliability and easy usage. Consumers Like easy to handle products and Apple has proven Itself so many times In this field. It's easy and won't let you down! Recognize Coca Cola pretty easy, they know it's an A brand product.One of the strong characteristics from Apple is their design; it's always smooth, fancy and one of a kind. Besides it's a catch for the eye it's also useful for very diverse in aspects in the CIT and design world. The Apple logo is placed on every product in Apple products are shown in TV shows and movies all around the world. This makes products. Apple is the number one brand in the world this means most of the people in the world know this product as popular, people want to be po pular as Apple is the popular brand they will buy it!Apple has an entire family of products, you can synchronize all these products so you will have all your information at every time. If you made a video on your phone and watch it on your TV you simply synchronize your Apple TV to your phone, there is no need to buy any other products. Every Apple product has it's charisma and is known for it reliability and easy usage. Consumers like easy to handle products and Apple has proven itself so many times in this field. It's easy and won't let you down!